Yeah, it's very critical. We need alignment between the people and the work that needs to be done to achieve the strategy. So it's the number one strategic competitive advantage when you can unlock the potential of all people. It's very, very important to have an organisation without people. It's an obvious thing. You can't get anything done. Often what happens is there's not clear direction from management. There's a number of factors for that too. And there's not always a feedback loop between the manager. and employees on a consistent basis. Also, one of the things organisations don't do very well is sort of celebrate the achievements and the value and the work that people do. And often the end of year or mid-year performance review is a great opportunity to reflect back on the previous six months or 12 months and actually acknowledge. their value within the organisation and recommit that person to the purpose and to the strategy and their role in it. Because we get very caught up in operations in our own, you know, sort of role, blinkers on. It's management's role to actually let that person know what their contribution is and what their value is. Because most people want to be part of something bigger than themselves. you know, and be proud of what they do and what they're doing as a team and an organisation. So it's a really good opportunity to sit down and acknowledge those things as well as ask people, you know, what the roadblocks are. They may also have some ideas about innovation, so some efficiencies or some continuous improvement ideas around how they could do their job better. what they've seen. So it's a great opportunity for that as well. It's also a great opportunity to ask them if they would like to do some more training. They want to learn something new that's going to help them to be better at their jobs or more interested in their jobs. That's another great thing to do at those sort of end of year reviews, as well as open up feedback to the managers, how they could do things better. So to say to, you know, say to the person, How can I as a manager help you to perform in your job is great to do. But unfortunately, that doesn't tend to happen. And the other thing, sorry, is it's good to, in that conversation, talk about challenge and stretch as well. What I'm hearing from a lot of people lately is they're in a job, they're happy, they're well paid. It's kind of easy, but they're not being challenged or stretched. So they actually want to leave that organisation to actually find something that challenges and stretches them. So that's always a good thing to do as well as a manager, which unleashes another sort of unrealised potential within the organisation. And when we don't capture as leaders potential, it really hits the bottom line in terms of productivity and efficiency. So it's always thinking about how can I... how can I be of service as a manager or leader to the people within my charge? How can I sort of, you know, take care of that?