Yeah, I guess when I first come into an organisation, it's intuitive, much like yourself. There's an intuition. You're giving examples of stukka. You're watching for signs, signals, traditions. You know, you're noticing language, what words are used and what time. And who are they? You know, is that a manager and employee or how they talk to each other's colleagues? Is everyone the same? So for me, when you talk about changing culture, you have to first come from a place of intuition and understanding and that's usually a lot of listening and asking questions. that usually you're surprised that they haven't been asked before because they're like, oh, I haven't been asked that before. And it's a really simple question of what is it like to work here? I was recently with a client and I asked them about their culture and I said, what is it like to work here? And they said, they're the CEO, I've never been asked that before. So, okay, so first you need to articulate. CEO, why do you love working here? Why do you work here? And then people, everyone I ask in the organisation should know that, either for themselves or, you know, what resonates for them. And it's having those conversations right from when we're recruiting. So it's getting the right people in, in terms of there's that alignment with, as you say, where we're heading. what our strategy is and that's all aligned, not just in a they can do the job but there's an actual fit. A lot of my interviews would be just a conversation to begin with. Are we aligned here before I start delving into the technical? and the behavioural questioning and the panel interviews and psych assessments, all those sort of things that follow, let's just have a conversation first. So to change culture really goes back to understanding what's there, having the reviews in place, the feedback in place where people are understanding where everyone's heading. you know, what they need to do, what their role is. You talked about that understanding that's really important. What is it that what I do, you know, impact the whole organisation? Because we're stronger together. We're a community together if we work in that way. And then it becomes a very sort of natural sort of evolution and process. But it requires those uncomfortable conversations that you talk about and accountability and responsibility on everyone's part to share the load. Yeah, you can change culture. It takes time. And it is a process of, you know, the people that don't align, there's usually a natural attrition as well. because some of those things just aren't working anymore. They weren't ready to make the jump or develop or, you know, do what was necessary. So they kind of self-select out. I mean, that's a natural thing in environment, you know, in the world, self-selection. So a lot of these things sort of play out sort of in an organisation, which is essentially a living, breathing organism. So it's much the same thing. I take a lot of what I observe from the natural world exactly that to how an organisation kind of moves and evolves. But it's, yeah, it's a tricky one, but it can be done, takes time, has to happen at the top and flow all the way through and it takes everyone, you know, playing their role. Yeah, hiring, you know, optimistic, of course, people like yourself, Ron, that understand it. It sounds simple, but actually hiring managers or promoting managers who exhibit the behaviours that you want in the organisation that become the values and the culture and the way that you do things around here is a really important part because when you have someone who's perhaps not working in the way, you know, that's befitting to the culture, it's... It's really isolating for that person and for those around them. Yes.