I think there are a few driving forces, right? Like you mentioned, you're very right. I think we were a little bit ahead of the time when we started this about 10 years ago. But now there are several factors and the dealers are substantially bigger. So the management approach are much more scientific from what we can see, right? Much more business-like. So those kind of sort of metrics and especially your knowledge of what do we do about it if it's yellow, it's not too great. What do we do about it and how much can we gain? I mean, if we're going to get to green, we're going to get extra, say, you know,12% out of this thing. And what does that mean? And is it worth the investment to do that? Right? I think that's definitely driving force. And the other thing, too, is that the pandemic, I think, forced a lot of things to change. And some of them are probably going to come back to the way it was. And a lot of things are not going to come back anymore. There's a lot more remote work and there's a lot more technology being used by people. Whether we don't nearly go to stores as much anymore from our personal lives, right? To use, to be able to look at things and know where it is. self-service, right? I want to see where it is. I want to see if it's okay. It's far less than going back to a whiteboard and doing a presentation the old way, far less likely to continue that. So I think the stage is better set for people to take a more serious look and to say, hey, this is the new way we have to manage it, right? So even from our company, our own experience, we drive towards much more result-based management. If people are remote, you know, there's no reason to pay attention to a lot of exactly what happens and all that. It's more what did the result get delivered. And if that was working great, I think, you know, that's great. And we can move forward.