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Learning Without Scars

Learning Without Scars

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    Learning Without Scars
    S1 E60•September 30, 2021•46 min

    Bruce Baker and Ron discuss how businesses need to approach the workforce; finding, attracting, hiring, developing, retaining employees.

    Send us Fan Mail (https://www.buzzsprout.com/1721145/fan_mail/new) This Candid Conversation with Bruce follows upon his recent blog post - "It's Lonely and I'm My Worst Enemy.". This is the third Podcast with Bruce. Starting with his view of being a "Business Therapist" to his view on how businesses need to approach the workforce; finding, attracting, hiring, developing, retaining employees; Bruce in this Podcast deals with the Leader's and the Entrepreneur's biggest dilemma - fear of failure. In this important Candid Conversation Bruce and I explore this fear. How it comes about and what can be done to overcome it. Visit us at LearningWithoutScars.org (https://www.LearningWithoutScars.org) for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers. We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.

    Transcript

    0:19

    Aloha, and welcome to another Candid Conversation. Today, our guest is Bruce Baker coming to us from Canada. Bruce and I have had two previous podcasts, and as you know, he's a pretty regular bloggist, providing us with rather thought-provoking and, in some cases, disturbing views on things, which are right, in my view, on the money. Bruce and I have known each other for a long time. In our first blog, we kind of talked about what he does, how he got into business after leaving the corporate world and presenting himself to some degree as a business therapist, meaning he works, helps people work on their businesses as opposed to working in their businesses, although he does the therapy side with people that are spending too much time in their business. From there, we move to the importance of your employees, the ability to attract, to hire, to develop, to retain, to nurture the employees.

    1:31

    It's not about management as a skill that you, a job you walk into because you were good at the technical side of the business, managements of people side of the business, which fits right into what Bruce's last blog was. For many people in business, fear, fear of failure specifically, is what motivates us and drives us. So with that rather long-winded introduction, good morning, Bruce. How are you today?

    2:06

    Not bad, Ron. How about yourself? Thanks for having me again.

    2:09

    I'm confused at what I just said, you know. That last blog kind of struck a note with me in that I think fear drives a lot of us in a lot of directions. It makes us anxious. It gives us stress. I think that's kind of what you were pointing at in that blog. Why don't you explain to me what your motivation was of it?

    2:38

    Absolutely. Well, to start off with, the bottom line is that as human beings, we're all driven by one. component and that's loss adversity and the anxiety that comes with it. And loss is not just necessarily material loss, but emotional loss and ultimately the end of us as a living being. So whether we like it or not, whether we're conscious or unconscious of it is the fact that every decision we make is governed by that fear. or consequence response. Now, how that translates into specifically business or any professional role is when people are confronted with challenge, which as we know in any business, regardless of size industry, there is an immediate sense of, let's say urgency for now, there's immediate sense of I have to fix this problem up. difference specifically in that article was the way we used to respond to stress a couple of decades ago, as opposed to the way we respond to stress today is quite different.

    3:58

    And unfortunately, it's far more unproductive and unhealthy for us as professionals and business owners. And what I mean by that, Ron, is the level of criticality, for lack of a better word, far higher today and as such forces us to either be far more unhealthy, but also forces us to start making decisions that are not only Band-Aid, but if it makes sense, really bad Band-Aid decisions. And we find that we have entered into a little bit of a rat race in terms of trying to build our businesses, but fix up problems and frankly, those solutions. are not well thought through, are very short-term and reactionary, and unfortunately leaves the business owner with the thought of, I'm trying my damnedest, but I'm not seeing much traction. What's the point? And that is a cascading effect down not only... you know, to them and their people, but also the employees that work for them, potentially vendors, partners that work in partnership with them.

    5:18

    It's rather clear too, isn't it? The damage we do to ourselves. You know, one side of us is risk averse.

    5:30

    Yeah.

    5:34

    And we're raised that way. Be obedient. Look both ways before you cross the street. Don't touch the stove. It's hot. You know, we're kind of taught to be obedient. And in everything that we do and our parents protecting us, it's developing a risk averse persona. Yeah,

    5:57

    absolutely. And part of that risk persona, and going back to what the examples you just gave as well, is. Going back to Marcus Buckingham and his strength-based management, at least the attempt of reminding people that it's not about the mistakes you make. It's about what you learn and how you become aggressively more effective and successful. So we've been taught to a large degree to focus on avoiding those mistakes at all costs, which again, just elevates or amplifies that perception of crisis, that perception of loss, which is, for the most part, in my experience, false. It's actually an illusion. And that's unfortunate.

    6:47

    Yeah, no, it's true. And, you know, one of the things that became clear over the years in classrooms was how comforting it was for other people in the classroom who are in the same job area. Oh, and not alone. everybody's got the same problem.

    7:06

    Yeah.

    7:07

    And, and that by itself is a statement bothers the hell out of me. Everybody's got the same problem. How come we haven't fixed it yet is what, what drives me. But the, the other, we had a business called insight where we would bring a dozen dealer principals or owners. They were called suits if they didn't own the place. And, um, We met a couple of three times a year, shared financials. It was all about best practices. But it was amazing how the communications at the corner suite level went. They have nobody to talk to.

    7:47

    Yeah.

    7:49

    It's very lonely at the top. That's the other side of that blog that you posted.

    7:55

    Yeah, yeah. To a large degree, the loneliness. Funny enough, I just finished up a workshop this weekend with a client and we were talking about the loneliness, quote unquote, and one of the business owners piped up and said, well, it's so far from lonely, Bruce, because I never get enough of people that continuously bombard me and ask me questions, et cetera, et cetera. And I said to him, you know, Richard, at the end of the day, when I talk about loneliness, I talk about instead of having this internal narrative in your mind and trying to convince yourself or trying to help yourself make better decisions, which in many cases doesn't go very far. Loneliness is because you've only got you. You can't speak to your wife necessarily or your husband necessarily, your boyfriend, whatever the case may be. You know what it feels like. You're the only one that's going through it. And your reality is your reality.

    9:03

    So being able to actually have someone that knows exactly what you're going through, but has overcome and continues to overcome those or that kind of challenge, albeit very unique to the person. Nonetheless, the challenge is still the same challenge, or as you put it earlier, the same problem. We all seem to have similar problems. Why are we not fixing it? Well, we're not fixing it because we're still second guessing ourselves and we're convinced that even though we've got the same problems, my solution, whatever that may be, is so unique, no one can help me with it. And that creates even further isolation and a lot more stress, which is not necessary. Yeah.

    9:52

    Let me try and frame it a different way, perhaps. We've become problem solvers. situation fixers. We haven't been problem eliminators. The firefighter, the age-old story, the firefighter spends 5% of their time putting out fires, doing the thing, and 95% of the time avoiding the thing. And let me just play on that a little bit, because that gentleman that you mentioned, I believe, is enabling bad behavior.

    10:31

    Yeah.

    10:33

    On of himself, as well as the people around him. He doesn't know how to manage his time. And that's an interesting subject all to itself. Like, how do we organize ourselves? As I get older, time becomes more important because it's an unfungible asset. Once it's passed, it's over. So I try hard to cover. basically five things every day in time and see where you think this is relative to the crowd and the people and the businesses that you're dealing with. The first thing I do every day when I get up is review what I did yesterday, what I completed, what I didn't, what I have to do today, and what do I have to do that didn't get done yesterday. And that's a relatively short period of time. It's emails. It's all of the perfunctory work. Maybe it's an hour of time a day. Then I communicate with people on specific work issues. You know, are you doing okay? Have you got any problems? What are the problems? Can you fix them? Do you need any help?

    11:42

    Do you need more resources, et cetera? And then it's just general communication. One of the biggest challenges to me in business today is the fact that we don't communicate well. You know, we have this Friday philosophy and one of the... examples that I used was somebody who made the comment that we make a big mistake when we consider that we think we're communicating. And then a big portion of the day, I try and spend on internal processes. What do I need to do to make things easier, to make things better, to make more money, to be more responsive, whatever it might be? And the last bit is the personal side, because I need to spend time thinking of and working on myself and my family. It might be fitness, might be just going to dinner, whatever it is.

    12:40

    And if I concentrate on those five things every day, and I mean, all as you know, about checklists and all the rest of this stuff, if I concentrate on those five things, I have what I believe is a good day. If I don't, I don't. And I'm trying to avoid failure.

    13:03

    Yeah.

    13:04

    You know, I'm not trying to fix it. And I think in our industry, we have a group of people whose personalities and see if this fits. We're more comfortable if we've got problems to solve rather than problems to eliminate.

    13:19

    Yeah. Oh, absolutely. I completely and utterly agree. And the reason I say that is because that is. That is probably the poster child of what we see, mostly small, mid-sized business. Large corporations certainly has similar challenges, but it has become a culture of if I'm sitting back and I'm asking myself, now what do I do, which I have a CEO posed to me about a month ago. And my response is, well, CEO stuff, leadership stuff. And the crazy part about it was that Roger had no idea what that meant, even though intellectually and consciously he was aware of what needed to be done. His words were, I feel guilty that I'm not doing these things that I'm not, let's use your terminology, solving problems. And when I got back to him and I said, but you've essentially eliminated the problem. So you've got two choices.

    14:28

    You can either go out and look for more problems and in some case fabricate new problems, or you can now have the opportunity to sit back and start to structure, like Ron, like you've just indicated for yourself, go ahead and structure a routine. that makes sense for building and becoming more and more progressive in your overall productivity. But the big thing that is missing is that people have forgotten to be mindful because they're too reactionary. They're solving problems on a regular basis, which hasn't allowed us to do exactly what you're suggesting or what you do. which ultimately makes up a full human being at the end of the day. But trying to get people to, you know, dealing with a CEO at the moment in a manufacturing company, talking about respecting the production queue. And because there are cash-related issues, he understands this is wrong, but he can't help himself.

    15:38

    He tends to want to, you know, he pushes in new jobs in the queue. in order to justify based on getting the cash sooner, for lack of a better term. And it unfortunately, you know, robs Peter to pay Paul and the rest of the queue is out of whack, which creates even further stress. And that's exactly, I think, what we're talking about. Yeah.

    16:01

    Yeah, exactly. Have you ever heard of the Arbinger Institute?

    16:05

    I have, yes.

    16:07

    That gentleman should read his first book. It's a classic. It's about 60 years old by now, but it's still pertinent about a production company and how all of our things, continuous improvement, Six Sigma, blah, blah, blah, all that stuff, they fall by the wayside. Yeah. Because we try and get too sexy.

    16:29

    Yeah.

    16:30

    You know, in service classes, particularly for service management, interruptions kill us on the floor. in life in any direction we want to look at. Yeah. And, you know, I was asking guys, we go through this pretty regularly. How do you spend your day? What do you do? And invariably two to three hours of every day was people coming to their door on the phone, asking questions. And I say, you're enabling bad behavior by answering those questions. And they look at me like I've grown another head. I got to answer the question. The guy doesn't know the answer. I said, how do you know? Yeah. If you're going to come and ask me a question, you better come with two answers that you want to talk about, because I'm not going to give you an answer. You better tell me what. And that's the Socratic approach to teaching, isn't it? Yes. I'm not going to tell you what to do. You're going to tell me because you do know. I just have to ferret it out of you.

    17:30

    Yeah.

    17:31

    And the men that you're dealing with, they know, but they don't have a structure. They don't have a discipline. There was a Harvard. professor who talked about habits. Yeah. If you repeat the same thing 20 days consecutively, it becomes a habit. And you know how hard habits are to break.

    17:55

    Oh, yeah.

    17:57

    So one of the other things I like to try and do with my little life is to find out those habits that I'd like to get over sitting around, you know, eating chips or having a drink or whatever and make it more productive, being exercising or something. That goes by the wayside pretty quickly. But you get the drift. I believe the owners are struggling day to day with what they do and they need help with somebody strategically to help them about tomorrow.

    18:28

    Right. Right. Absolutely. It's helping, I find, especially when it comes to the folks that I work with as groups and as individuals, is helping people. or business owners understand that the fix that they're looking for now is not going to mean the end of the world or significant consequences if they wait an extra day or two and really figure out instead of solving this problem, not just solving this problem, but also ensuring that it never comes back again.

    19:07

    Yeah. Amen. Yeah. We have way too many repeats of the same. It's one of the banes of my life. It gives me a living. It gives you a living. You know, people, how do I look after this warehouse design? How do I look after this territory coverage? How do I look after this salesman who's gone awry? You know, they're all, and they know the answers to all these questions. These are smart people, very talented people. But at the end of the day, nobody is a rock. Nobody is. you know, custodian of all the answers for all time. Last guy that started that didn't get the top of his feet wet when he walked across the lake, you know, but there's very few of those guys and I don't want to end up like he did.

    19:52

    Right, right. Well, it also goes back on to what you said earlier on, which I think is important, is, you know, the taking action part where people, we talk a good talk as a business community. And I mean that very loosely, of course, in terms of community. But overall, we talk a good talk, but we don't execute very well. And that's not because people are lazy or inherently empathetic or all the nasty, yucky things that we may accuse ourselves of at the end of the day. But it goes back to that reactionary. band-aid issues that are not resolved and then problems are repeated over and over again. So I know that I have to do this that's going to resolve the issue once and for all. I'll talk about it and think about it.

    20:48

    In the meantime, I have to fix up this problem because customer A is complaining and we didn't do what we needed to do or employee A is complaining and I need to go sort that out because the last thing I need is to lose that employee. et cetera, et cetera. So those immediate pain points are far more demanding than the part where it's going to take a little bit more time to resolve it once and for all. What that requires is that those little nagging one-off incidences are going to have to take a little bit of a sidestep for a period of time. until you can actually get back to them and then fix up the problem as a whole. And that is the toughest thing to do for a lot of business owners.

    21:40

    And I believe the reason it's tough is because we don't allocate time to it.

    21:45

    100%.

    21:45

    That's the piece of time that at the end of the day, if I've got time left over, I'll get to it.

    21:50

    Yeah.

    21:51

    And I want to switch that. I want to have everybody spend at least one hour of their day, one hour uninterrupted, thinking about making something better. eliminating a roadblock. It's the old industrial engineering, Bruce. It's very fundamental stuff. And we don't do it. I was talking with Metz Kramer the other day for an upcoming podcast, and we're talking about a similar issue. But he used the example of Amazon, how they're a data-driven business. Anything and everything that they do is all aimed at. the customer, making it better. Whatever the process is, information base is. So if you buy anything from Amazon, they know every time you look and within the next 30 days, you'll get a suggestion

    22:47

    or

    22:48

    they know what you bought. And in the next 30 to 60 days, you'll get a suggestion. And they just, they, they're manic about it. They do it all day long, incredibly deeply with. disciplined people. Yeah. And look what they've done from replacing bookstores in the 90s to the largest retailer in the world.

    23:11

    Absolutely.

    23:12

    Wow. And they did it on systems, Bruce.

    23:16

    Yep. Oh, yeah. Yeah. But again, the systems themselves are the things that at least to a large degree, the businesses I work with is that's the that's the first and the last thing that is actually nurtured. Correct.

    23:33

    And that's so fundamentally flawed. It's unbelievable.

    23:36

    Yeah. Yeah.

    23:38

    I was lucky. I don't want the conversation to be about me, but when I was hired, it was on a one-year contract to fix a specific problem with a computer installation in inventory management that nobody could fix.

    23:55

    Right.

    23:56

    And they hired me for a year, said, okay. And it wasn't very much money, but it was a job. And in the 60s, it was tough to get a job. So right from the get-go, my upbringing, if I can call it that, my habit is to find problems and fix them. Right from the get-go. Not just find them and present them, but find them and fix them. And I was given the opportunity as an individual, because I guess not very many people do that. that wherever there was a problem, they put me and said, go fix it.

    24:36

    Yeah.

    24:37

    So my bias is always, what's the problem? How do I eliminate it? What's the traffic jam? How do I get out of it? And I don't know that we have enough people thinking that way today in our industries.

    24:56

    Yeah. Yeah. No, it's the crazy part is that. As you said earlier on, these are intelligent people and far more capable than what they give themselves credit for. But far more capable, I think, is the area of emphasis where... Yeah, we know you're capable of putting out a fire. Yeah, we know you're capable of solving multiple problems in the day or the amount of pride when someone says I'm extremely busy or I'm just going absolutely crazy today. That is not a good thing. It's nothing to be happy or content with. Being able to create stability and command and eventually, you know, even out the chaos in the business and in that person's life is ultimately what it's all about. But that doesn't seem to be the case.

    26:00

    Have I ever shared with you the story of me, my fundamental drive is to work myself out of a job?

    26:07

    Yeah, absolutely.

    26:09

    The 12 noon on going home story?

    26:12

    Yeah.

    26:14

    The other one that we talked about the other day, Mets and I, was Google. Yeah. where their capital investment strategy is 70% on what we do now, making sure it's tuned and the best it can possibly be, then 20% on systemic changes to that process, fundamental shifts within it to advance it. And the one that I like is 10% on moonshots. I have no idea if this is going to work or not, and it doesn't matter. But they create an environment just by that one little deal, in my opinion. They create an environment where every employee is challenged. If they don't like something, if they think they have, bring it, baby. Yeah. Let's go.

    27:03

    Yeah.

    27:04

    It's a fundamental piece of your culture that I want us all to get so good at what we do that we don't have anything to do.

    27:17

    Absolutely. Absolutely. And it's interesting you said it because it's, you know, again, wasn't a CEO per se, but a senior manager I'd spoken to about three, four months ago where, what do I do when I fix everything up? And my response to him is, you will not likely have fixed everything up. You're likely to be fixing things up and re-engineering and recreating until the last breath, right?

    27:46

    Yeah, absolutely. That's true. Yeah. Yeah. That's another thing that people fear. Exactly what he just said. What do I do when I fix everything up? The implication is that there is an end. Right. There's no such damn thing.

    28:02

    Right.

    28:03

    The end is the beginning of something else. It's really, truly unbelievable. Yeah.

    28:11

    Yeah. No, you're 100% correct.

    28:13

    100% correct. We have an opportunity. you and I and other people that work with businesses and people to influence them. But the fundamental block is, in my opinion, fear is one piece of it. Comfort is another. I'm okay with how this is now. I make enough money. I have enough customers. I satisfy enough people. I have good enough people. And in this world today, I can't imagine that being anybody's thinking. at the top of the company. Change is so rapid now. Unbelievable.

    28:54

    100% correct. Yeah. Yeah. No, for sure. For sure. It's quite interesting. But I don't know if it's necessarily fixable in the short term. But what I find with the ones that people that I do have the privilege of working with that do, you know, quote unquote, fix it is quality of life. And when I say quality of life, I don't just mean, you know, personal, but professionally and the business success, you know, people look at these extremely, observe these extremely successful people or business professionals that have built phenomenal businesses and, you know, don't necessarily realize that One, these individuals were in the exact same place, hence the reason why we're talking today. But what shifted them to the next level was exactly what you and I are talking about today. Once someone actually takes it out, for lack of a better reference, a test drive, and feels the difference, experiences that difference, it is absolutely life-changing.

    30:16

    And I see it over and over again.

    30:20

    Yeah, the statement I give to people is, what would you do if you weren't afraid?

    30:27

    Yeah. Oh, yeah.

    30:29

    You know, and they look at me and, you know, I worked in a prison for a while with juvenile delinquents, so I did all the personality profiling training. Yeah. And after answering that question, the room gets very quiet and I don't speak again until, you know, they ask me another question. I'll just flip it. But I want them to tell me.

    30:47

    Yeah.

    30:48

    What it would be. that they would do if they weren't afraid of the consequence.

    30:53

    Yeah, yeah. Or the perceived limitations and... Perception. Yeah.

    31:01

    Risk analysis. Well, I'm risk averse. I don't need to analyze that. I don't want to do that. Wait a second. You're cutting off a big portion of the world. Oh,

    31:12

    huge. This... weekend, one of the exercises we went through was, you know, just imagine if, and it's really, you may have played this before, but it's really a brainstorming exercise where a group of leaders sit together and go through a process of asking, if only we could imagine if, can you imagine if we did this without money and time as constraints? And a lot of it is silly. It's funny. We laugh, et cetera, et cetera. But, you know, talk about innovation. And when I say innovation, I don't necessarily talk about the next iPhone. I talk about doing something that is far more efficient, far more valuable without more effort. And it's phenomenal what our minds come up with. Like a child's imagination, they're not constrained by time and money as we adults are. Yet the imagination is incredibly powerful.

    32:21

    And I think giving us the opportunity, business professionals, giving us the opportunity to actually, like you said, sit down for an hour, give yourself, or whatever it may be, give yourself the opportunity to imagine if or if only I could. And once you've done that and exhausted that, then by all means. Well, what stops me from actually being able to do that? Okay, well, if this stops me, is there a way I can overcome that? And it's amazing what we achieve from that.

    32:52

    Yeah, no, absolutely. And the other part of it is it's giving you permission to sit there and think. A lot of people, you know, I'm sitting at my desk in a bullpen in an office and I'm looking at the ceiling. Yeah. And the boss comes by. What the hell are you doing? You know, or I remember in Montreal early in the game, I'm supervising a counter telephone and counter sales group. There are eight guys. And, you know, the drill when it's busy, it's like hair is straight back and the phone stops. Don't stop ringing and there's people stacked up. But there's other parts of the day where there's nothing happening at all.

    33:34

    Yeah. Yeah.

    33:35

    Invariably, my boss would be walking by whenever there was nothing happening.

    33:40

    Yeah.

    33:41

    You know. Now, what the heck's the matter with you, Ron? How come you got so many people? You got to be able to do this better. We lose sight of fundamental things, fundamental truths. I used to ask three questions and I'd ask people to take a subject. Give me five things, three to five things that will make your life better related to the job. Give me three to five things that are a pain in the butt to do. I think you've heard this routine. Give me three to five things that will make your job easier. And I used to do that pretty regularly every six months. And I would ask at the end of the exercise, everybody would share. And in a lot of cases, I'd do this in the same company. And there'd be two or three that were on everybody's all three list. Right. The question is, why haven't you fixed it? And then there's a lot of, you know, heads dropping. Don't want to catch your eye. You know, well, nobody gave me permission to do that.

    34:50

    Whoa, that's interesting. That's true for the most part. Yeah. Because if I'm caught looking at the ceiling when the boss comes by, that's not going to be a happy moment. What's the matter with you, Bruce? Nothing to do. Let me fix that for you.

    35:04

    Yeah. Yeah. Yeah. For sure. For sure. Yeah. Yeah, it is. But it's. Certainly something worth the challenge because it's, I don't know about you, but for me, it's, you know, even if I got one person to give it the test drive that they deserve, frankly, this month, it's a huge step forward because that person starts to talk about it to someone else. And as we know, people buy because of social proofing, right? So. Yep.

    35:41

    No, absolutely true. In our favor. I think it's in our favor. You know, it's we're like salesmen. How many calls do you have to make before you get a sale? It's a lot. How many no's do you have to hear before you hear a yes? It's a lot. Right. We can't weaken because we don't get people saying, yeah, I'll sign up for that. Yeah. Because it's going to take some time. So if you get the one person, I agree with you. Yeah. It'll help. But here's something that's happening. That millennials. 40% of the millennials buy things on the internet. Right. By nature. 72% of the people that are responsible for purchasing in businesses today are millennials. That is going to change how business responds to the market.

    36:41

    Yeah.

    36:43

    So we have all these pointers out there. Smart people see these same pointers that you and I talk about and see. But they're not doing anything about it. Either comfort or risk averse, fear of failure. There's got to be, and you're doing it with your groups, there's got to be a vehicle that people can use to get them past the fear of failure, to get them over being risk averse. Recognizing, like Jack Wells said, if the world around you is changing faster than you are, the end is near.

    37:19

    Yes. Yeah. It's interesting you say that because one of the ways that I find is quite effective and certainly not the silver bullet, but it's very effective where I'm going through something. Let's say I'm a business owner. I'm going through something that I know I need to do, but fear is what's holding me back. And part of that is decision fatigue, right? And being able to... discuss that with someone, whether it's myself or, you know, someone that has been in their shoes, has done that and has said, well, look, I tried to do that the first time and I failed. The key in that is not what did you do about it, but more importantly, how did you handle it? What happened when you failed? And I find that once people become aware of the consequences that someone else that is almost the exact same situation went through and they're still sitting there, validates their need to execute. And if they do fail, they know what is expected.

    38:34

    But even more importantly, know that they can rely on someone that has gone through that and deal with a partner with them if need be, which I find is very effective.

    38:45

    Yeah, it's like an insurance program, isn't it?

    38:47

    Yeah, absolutely.

    38:49

    You know, I've always believed, and I've said this, and I'm sure somebody else said it first, but man is like the turtle. Yeah. In order to get ahead, you've got to stick your neck out.

    38:59

    This is true. Very, very true. Yeah.

    39:02

    You know, it's with other people that write blogs for us, and we've got a talented group of people that you're a member of that I call thought leaders. Yeah. We're starting to get traction. It's not that many people that listen to the blogs. Our blogs are about 45 minutes each. That takes a little bit of discipline to hang in there for that length of time. Slowly but surely, and each of these things, which we've done today so far, we've given three or four or five different examples of things for people to try. What would be one of the major things that you would have people want to try? to help their businesses be better? Is there anything that sticks out more than the others?

    39:54

    I don't want to sound cliched, and I certainly don't want to repeat what you said earlier on, but it really is that important. Trying to take 15 to 20 minutes aside and thinking about your business, thinking how I'm going to make things better is not only It's cathartic to the person that's doing that, but really, really turning the phone off, turning the email off and locking the door and having some business owner time is absolutely essential. It's not just about giving people the opportunity to think deeply, but also giving them an opportunity to reduce the cognitive load, reduce the noise that they experience on a regular basis. You may, after that time, not necessarily come out having the solution, the proverbial solution, but your ability to recharge and your ability to, you know, gear down and then gear up again, the outcome of that is so much more effective when you get going.

    41:08

    Why that is important, why I would suggest it as well, is because it gives you a little bit of an entree, a little introduction to what it actually feels like. being in that situation, even forcing yourself to sit down, disciplining yourself to sit down for 20,30 minutes, which is a long time for a lot of people that have the exact problem. But do that and really think to yourself in 20 to 30 minutes, what is the worst that can really happen? What are the extreme consequences? And in my experience, the people that I've worked through, starting with exactly that. always come out 100% of the time, always come out by saying, yeah, there really wasn't any issue, but man, the benefits I got from that was quite interesting. And then we start to open up, but doing that on a regular basis, even if it's once a week, can be potently effective and highly recommend people just give it a try.

    42:08

    Yeah, I agree with you 100%. I'll go a little bit further. Get yourself a small book, like a notebook, and create a diary. Yeah. In that time, whatever time you give it every day where you think on things that need to be fixed or changed in the business.

    42:27

    Yeah.

    42:28

    Write down what you came up with.

    42:32

    Yeah. Yeah.

    42:33

    And if you can do this every day, that's terrific. Don't look at the diary. Turn the page after every day and write a new one in. At the end of the week, then go back and review the five diary entries.

    42:47

    Yeah.

    42:48

    And that also. will provoke interesting thought pattern changes. Yeah.

    42:55

    Well, it's an important component, and actually I utilize that exercise regularly. You know, just recently I do executive coaching for a VP of marketing and business development down in Toronto, and the exercise was to create some mindfulness but also look at the contrast between Her being in a position where she's actually doing this and as she makes progress to actually look back on what she diarized yesterday when things were feeling better as opposed to today when things are back to the old normal. And that contrast actually gives people significant benefits in terms of reshaping the mind and also putting yourself in a position where. Your mind can actually connect action and outcome and the success that it actually creates for you.

    43:52

    That goes back to your original comment that you're a business therapist because, in effect, that's exactly what you're doing. Yeah. Providing therapy to the people to make them comfortable doing what at the moment they're not comfortable doing, but they know intellectually that it is required to be done.

    44:11

    Well, I've always said this. It's, you know, business. The success of business starts and stops with a business owner. I can teach you all the technical intellectual know-how, but at the end of the day, if the very author or the vehicle that facilitates that information into something of value in their business, if that individual is not sound, forget about it. Yeah.

    44:39

    Yeah. So I think what I'd like to do is put a bow on this. podcast with that suggestion. Take whatever time you can each day,15,30, one hour, and think about things that could be done, need to be done to make the business better, to make your life better, to make the customer's situation better, the employees, the vendors, everybody. What can you do? Diarize it and then see how that went. after a week, after a month. And I think you're onto something pretty big. If people will have the discipline to do that, they will get pretty successful change results. Did I say that right?

    45:31

    100% agree, yeah.

    45:33

    On that then, let's leave it there and pick up on our next podcast, the next specific thing. So Bruce, I'd like to thank you again for your wisdom.

    45:44

    Pleasure as always.

    45:45

    And for those of you listening, I hope you enjoyed this podcast and look forward to having you be with us at another one in the near future. Mahalo. Thank you for listening to our podcast. We appreciate your support. Should you have any thoughts or comments, please don't hesitate to contact us at www. learningwithoutscars. com. The time is now. Mahalo.

    Bruce Baker and Ron discuss how businesses need to approach the workforce; finding, attracting, hiring, developing, retaining employees.

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